Young & Rubicam Secures $29M Navy Mod for Recruiting Advertising Services

Young & Rubicam LLC, New York, New York, is being awarded $29,000,000 for a modification (P00021) increasing the ceiling available to a previously awarded, indefinite-delivery/indefinite-quantity, firm-fixed-price contract (N00189-21-D-Z024). This modification will provide for marketing and advertising services in support of the Navy Recruiting Command advertising program. This modification will bring the estimated cumulative value of the total contract value from the previously modified $550,182,742 to $579,182,742. The original contract included a one-year base ordering period that began in May 2021 with four one-year ordering period options. The contract is in its final fourth-year option ordering period and the ordering period will be completed by May 2026. Work will be performed in Memphis, Tennessee (59%); and New York, New York (41%). No new funding will be obligated at time of award. Operations and maintenance (Navy) funds will fund individual orders with appropriate fiscal year appropriations at the time of their issuance. This contract modification action is being executed on a non-competitive basis pursuant to Federal Acquisition Regulation 52.212-4. Naval Supply Systems Command Fleet Logistics Center Norfolk, Contracting Department Philadelphia Office, Philadelphia, Pennsylvania, is the contracting activity.